Absolute Radio (UK) Limited is committed to DAB-Digital Radio as the future transmission system of UK commercial radio.

…But what will DAB-Digital Radio mean for the listener?

DAB-Digital Radio means crystal clear reception, free from annoying interference sometimes heard on currently used analogue frequencies, both FM and especially AM. It will mean many more stations for listeners to hear, as well as the end of confusing frequencies. And finally, it will mean the ability to send/receive data while the listener is on the move.

…Crystal Clear Reception
No matter where the listener is – up a mountain, in a busy city, in a remote part of the country-side, in the home, or in the car - if one has reception, it will be absolutely perfect. You will either have perfect reception or none at all.

…Many More Stations
With 9 national commercial stations, many new/existing local stations broadcasting across the country, 11 national BBC stations by the end of 2002 and numerous new/existing local BBC stations, the average listener will be able to hear at least 30 digital radio channels wherever they are in the UK.

…Much More Format Choice
By the end of 2002, there will be nearly 310 digital radio stations broadcasting in the UK. Some of these will be existing analogue favourites simulcasting on digital to achieve even better sound quality. But digital radio won’t just mean more of the same in better sound quality. Because it will allow for many more new stations to begin broadcasting, it will be perfect for niche programming, which will result in stations devoted purely to soul, garage, hip-hop, jazz, children’s entertainment, music for the over 50’s, stations devoted to books, plays and comedy, among others.

…End of Confusing Frequencies
Unlike existing analogue stations, national digital radio stations are broadcast on the same frequency throughout the whole country. This means, for example, not having to re-tune as one is on the move. Similarly, local and regional digital stations will stay fixed on one single frequency within their respective transmission areas.

…Easy to Tune
Stations will be listed by name on the screen of the digital receiver and will be easily tuned in at the touch of a button.

A digital radio is a one-off cost. Unlike with digital television, there is no monthly subscription/cable charge. There are no rental fees. There are no on-line charges as, for example, would happen using a PC based service. Once you buy the digital receiver, it’s all absolutely free from then on. Digital receivers are now becoming available in your local high-street electrical outlet.

If you are interested in finding out more about DAB-Digital Radio and how it is set to change the number of radio stations that you can listen to in even better quality, then you can find out more on the dedicated UK radio industry’s digital website www.ukdigitalradio.com